ART DIRECTION, CONCEPT &
Beckmans College of Design was in need of a visual identity for the yearly furniture collaboration. 6 pieces of furniture created by students in collaboration with 6 furniture companies packaged in to one single identity that describes their story together.
This years visual identity went on a more untraditional route - it became an exploration on how the future could look like. Influenced by old books and alternative futures a 60+ page catalouge was created filled with six different perspectives on the future by Alice Rawsthorn, design critic, Victor Langer, fragrance expert, Avit Bhowmik, assistant Professor in Risk and Environmental Studies, Katja Pettersson, artist and designer, Andreas Nobel, professor of Furniture Design at LiU in Stockholm, and Lisa Stardust, astrologer.
EPILOGUE ✺ A Love Story
Identity for the future of design
Digital renderings was used instead of photographs to emphasise the blurred line between whats real or not in regards to the uncertantiy of the future.